For the first time ever, Canadians are spending more time online than they are watching television, according to a new report.
The survey, conducted by Ipsos Reid last fall found that Canadians are spending more than 18 hours a week online, compared to 16.9 hours watching television.
Interestingly, Internet usage and the number of hours watching television have both experienced a rise since last year. Web surfing is up from 14.9 hours last year and television watching rose to 15.8 hours.
Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.
The survey also found that the age gap in Internet usage is narrowing. On average, 18-34 year olds are spending 20 hours a week online, compared to 18 hours for those over the age of 35.
"In previous years we've seen significant differences between the generations and the amount of time they spend online," said study author Mark Laver in a release. "The data indicates that not only are people of all ages spending more and more time online, but it also points to a shift in how online Canadians are consuming media and where they are spending their free time."
Television, however shows a significant gap. Canadian adults aged 55 and over watch significantly more television — 20 hours per week compared to 15 hours for those aged 35-54 and 13 hours for those aged 18-34.
Ipsos Reid surveyed 839 Canadian adults and has an estimated margin of error of +/- 3.38 percentage points, 19 times out of 20.
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