Obiturary

Mary Clarissa Montgomery, Advocate


Ms. Mary Clarissa Montgomery, [age], Vice-President of Caldron Advertising of New Haven, CT, died [date of death] at [location] following [cause of death]. Ms. Montgomery had spent the past six years in New York in various positions within the advertising business.

Ms. Montgomery was born in Ames, Iowa and graduated from Terrace Heights High School before attending Princeton University on a Johnson scholarship. While at Princeton, she was Class President in both her junior and senior years. She also established a program, Students for Kids, which provided free tutoring services for at-risk children in the area. The success of this program earned both regional and national recognition, including a mention by President Clinton in his inauguration speech in 1992. Following graduation summa cum laude from Princeton in 1992, Ms. Montgomery served as an intern at the advertising agency of Caldwell and Needsom in Philadelphia from 1992-93. During this period she was awarded the Clockster Award by the Junior League of Philadelphia for her work with inner-city children.

In 1994 Ms. Montgomery moved to New York where she assumed an account executive position with Danbury and Dawkins. She developed the highly successful ad campaign for Dunkin Donuts which featured talking donuts. Her work was credited with catapulting Dunkin Donuts to a dominant market position among school-age children. In 1996 her work was nominated for a Cleo Award. Since 1997 Ms. Montgomery has been Vice-President in charge of Creative Development for Caldron Advertising. She has been a frequent guest editorialist for Advertising Today and lectures often on "Creating Creativity" to professional groups throughout the U.S. and Europe.

Ms. Montgomery was a member of the Hopper Movement, a non-denominational group dedicated to assisting children. She is survived by her mother, Agnes Clarkson Montgomery, of Coral Gables, Florida; a sister, Kathleen, of Boston, and a brother Carter Montgomery also of Boston.